I’m Alicia Tan. You can call me ‘Ali’.

I’m a writer and translator based in Singapore. I’ve crafted advertising copy for Facebook, Ben & Jerry’s, UNIQLO, Lenovo and Diageo. My editorial work has appeared in The Design Society Journal, SHIFT Japan, Readymade People Hong Kong, and PMQ Hong Kong’s Design Extra. I’ve also had the privilege of translating for the Japanese Film Festival Singapore, OhPopDog and kloo design.

in your basement is where I write about the things that intrigue me: design, technology, culture and everything else in between.