min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Young Lions (2015)

Client • Singapore Children’s Society

Brief • Encourage young people to take a stand against bullying by not participating in the cyberbullying chain.

Idea • A social mobile keyboard that rewards rewording, turning negative, threatening messages into messages of encouragement.

Case-study video:

Notes
As a writer who grew up on the internet, this is a cause I feel a lot for. Words are powerful.
  • App
  • Copywriting
  • Digital

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