min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Young Lions (2014)

Client • Save The Children

Brief • Most mums know that breastfeeding is important for their child’s health & well-being, but don’t know that at least 6 months is necessary to provide their child with a robust immune system.

Idea • Give mums a reason to continue breastfeeding by reinforcing their importance in ‘completing’ their children’s lives.

Notes
What a crazy 48 hours that was! This concept started out as a late-night doodle in my notebook, and after hours of debating and refining the idea, this was the result.
  • Copywriting
  • Print

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