min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Vibe X2 Pitch (2014)

Client • Lenovo

Brief • Introducing the World’s First Layered Phone with customisable cases: the Lenovo Vibe X2. The ATL team needed help transforming their campaign idea of “ADD SOMETHING” into shopper-friendly communications.

Idea • We turned their campaign idea of “ADD SOMETHING” into something tangible — inviting shoppers to use the product as a way of enhancing (and adding to) what they’re passionate about! We used the mandatory ATL assets and made each click-on case relevant to our target audience by illustrating all the things they could do!

Notes
With my Group Head and 3D Art Director, I helped to come up with the BTL concept. I crafted all the headlines and copy for the BTL campaign as well as the point-of-sale structures.
  • Art Direction
  • BTL
  • Copywriting
  • Shopper Marketing

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