min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Menu Maker (2013)

Client • Diageo

Brief • Adapt Diageo’s Menu Maker web platform into a versatile mobile app for both Diageo affiliated bar owners and Diageo sales-people as well.

Idea • Create a flexible and intuitive mobile platform that lets Diageo clients create their own menus easily. It doesn’t only just look good — it works seamlessly with Diageo business tools to provide a robust experience for their salespeople as well.

Notes
I worked together with a senior art director to come up with the app concept and information architecture. I also wrote the script for the Menu Maker promo-video, which was used at an international Diageo business conference.
  • App
  • Art Direction
  • Copywriting
  • Digital
  • Film
  • User Interface

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