min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Lose to Win Pitch (2013)

Client • Singapore Health Promotion Board

Brief • For the second phase of HPB’s successful Lose to Win campaign, we were tasked by the ATL team to demonstrate the ease & simplicity of the proposed Lose to Win app in real life.

Idea • Let’s lose it big, step by step! We created on-ground communications showing Singaporeans that everyday ‘bite-sized’ actions can become opportunities to live healthier and keep the weight off.

Notes
Helped the senior creative team to develop and refine activation ideas with the aim of driving recruitment/programme sign-ups. I wrote the copy for all the activation collateral and helped to construct the pitch deck as well.
  • Activation
  • Copywriting
  • Event
  • Experential

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