min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Brand AGM (2014)

 

Client • InterContinental Hotel Group

Brief • Business conferences are usually stiff and boring. How do we get all the top General Managers from IHG hotels (InterContintental, Crowne Plaza, Holiday Inn, Holiday Inn Express & Hotel Indigo) around the world, to get excited about the latest innovations in hospitality?

Idea • Bring to life each hotel’s brand personality and history in each conference room, through a combination of audio and visual collateral. We created ‘sizzle videos’ for each hotel brand, which set the agenda in a fresh and engaging narrative. We also developed custom content for each session.

Notes
Working with my Group Heads and art director, I scripted all three sizzle videos, as well as standalone content videos for Crowne Plaza and InterContintental. I helped to develop and conduct interviews with hotel staff from around the world (and learned to decipher many different accents!). I also did the copy for all the information boards & walls that were used in the conference.
  • Copywriting
  • Corporate
  • Event
  • Film

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