min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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The Fibre Truth Force (2014)

Client • SingTel

Brief • How do we get Singaporeans to understand that SingTel’s fibre broadband plan doesn’t only offer the best bang for buck, but also awesome after-sales service?

Idea • Meet the Fibre Truth Force, a team dedicated to rescuing streamers, gamers and the everyman from their lack of fibre knowledge. We created a series of 3 videos that promoted SingTel’s after-sales service, in a humorous way.

Notes
Building on the existing Fibre Truth campaign which was launched earlier in 2014, I wrote the script for Good Installation Matters. Got to flex my film muscles on my first TVC, and learnt how to craft something that was part of a larger campaign.

Other videos part of the series:

  • Copywriting
  • Film

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