min.t@halfarenaissance.net

+65 96211610

Copywriter & translator
based in Singapore

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Daft Punk Project (2013)

Client • Diageo

Brief • Everyone knows that Johnnie Walker® Gold Label Reserve™ is about reinventing the typical party experience – even Daft Punk. With the phenomenal duo itching to work together with the brand, our clients wanted us to pitch an amazing event-based activation that Daft Punk and their fans would never forget.

Idea • Our pitch deck was a love letter from us to Daft Punk, inviting them to work with us to bring life back to the party. We proposed two activation platforms, both working towards promoting Daft Punk’s latest album as well as elevating their brand with innovative in-bar and event experiences.

Notes
Working within a small team, I helped to conceptualise the in-bar installations and collaboration items. I also proposed the campaigns’ activation and content-driven ideas as well. I put together the pitch deck, as well as the sizzle video that was presented to Sony Singapore. This is where I got the bug for creating truly interactive experiences that transcended different media.
  • Activation
  • Copywriting
  • Digital
  • Event
  • Experential
  • Product Design

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