+65 96211610

Copywriter & translator
based in Singapore

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Popeyes (2015)

Client • Pitch / Popeyes Louisiana Chicken

Brief • Reintroduce Singaporeans to the goodness of Popeyes’s freshly made fried chicken

Idea • Singaporeans love food to the point of obsession and will do anything for real, authentic dishes. When it comes to freshness and taste, Popeyes always “keeps it real”.

My first job in a new agency. How about jumping from the frying pan into the fire! My art director and I had about less than a week to turnaround an integrated campaign for this pitch. This one came out tops, and even though the client went with another agency in the end, we knew that they loved our idea the best.
  • Activation
  • Copywriting
  • Digital
  • Film

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