Urban Bourbon and Truffle Kerfuffle.
Two new flavours by Ben & Jerry's created for sophisticated millennial tastebuds.
The problem? How can we can convince working adults that Ben & Jerry's is more than just cookie batter and junk food, without losing the brand's quirky personality?
This calls for a twist of epic proportions.
Agency: Kinetic Design & Advertising
Art: Gian Jonathan, Astri Nursalim, Sean Tan, Andrew Lee
Copy: Catherine Phua, Ali Tan
Creative Director: Pann Lim
Client: Ben & Jerry's