Ali 'Soshi' Tan

2017, Mar-

Flavour Twist

Urban Bourbon and Truffle Kerfuffle.
Two new flavours by Ben & Jerry's created for sophisticated millennial tastebuds.
The problem? How can we can convince working adults that Ben & Jerry's is more than just cookie batter and junk food, without losing the brand's quirky personality?
This calls for a twist of epic proportions.

Agency: Kinetic Design & Advertising
Art: Gian Jonathan, Astri Nursalim, Sean Tan, Andrew Lee
Copy: Catherine Phua, Ali Tan
Creative Director: Pann Lim
Client: Ben & Jerry's


Next project: → Adulting

Previous project: ← Your Stage Now Live

Introductory post on social media
Tongue-twister for Truffle Kerfuffle
Tongue-twister for Urban Bourbon
#flavourtwist tongue-twister challenge
Launch limited edition sleeve
Flavour Twist t-shirt and hoodie
Flavour Twist limited edition tote bag (because you need something to carry your ice-cream in...)
PR Kit for hungry media people
Launch Scoop Shop