To celebrate the opening of Singapore and Southeast Asia's first Global Flagship Store on 2 September 2016, we invited all everyone to take the stage and inspire fellow Singaporeans.
We kickstarted the campaign with a Brand Film which featured inspiring Singaporeans of all ages, and followed with an in-depth interview series about what makes them tick.
The campaign was rounded out with a collaborative billboard (illustrated by Tell Your Children), and a user-generated feed which showcased how Singaporeans expressed themselves through fashion, culture and craft.
See the site live here
Agency: Kinetic Design & Advertising
Art: Gian Jonathan, Astri Nursalim, Clay Kuok, Sean Tiang, Leng Soh, Sean Tan, Chris Leow
Copy: Catherine Phua, Ali Tan
Creative Director: Pann Lim